Marketing For Introverts Made Easy
Dear sneak peeker/tester!
There is a form at the bottom of this page where you can put your notes, questions and feedback (you can skip the step by step videos if you like, they are a little longer). I will use your valuable feedback to improve the course.
This course is designed to help people get up and running quickly. It is not intended as an ‘everything about marketing’ resource which will be made clear.
Please note the mindset stuff is not included in this testing phase. Also please don’t share this page, it’s for your eyes only. : )
If you learn stuff and enjoy this guide please send a glowing testimonial that I can use on my website. Thanks again!
The story-based sales funnel we’re going to explore in detail is based on (and covers) the three phases of the most universal customer journey experience (i.e. awareness of a problem, researching possible solutions, decision to buy).
The focus is ALL on our customer solving their problem and having a happy ending.
Module 1 – Create Your Brand Story
A compelling brand story is the key to greater customer engagement. It is critical that we get super clear about exactly who our product or service is for. In terms of marketing, our customer is the hero in our business, not us.
In social settings most introverts, empaths or highly sensitve folks naturally tend to ask other people questions and keep them talking rather than talking about ourselves. We’re simply extending that natural tendency we have to our marketing.
Module 2 – Create Your Engaging Elevator Pitch
Most people lose potential sales because they don’t have a concise way to describe what they actually do, aka an elevator pitch. The exercise in this module will help you create a clear, concise elevator pitch.
Being able to say what we do in a clear, concise way helps make it easy for people we want to work with to engage with us. It also cuts down on the anxiety that often accompanies trying to explain what we do ‘on the fly’ and that’s an introvert win any way you slice it.
Module 3 – Four Elements Your Website Should Have
Years and years of market research shows us that there are 4 key elements that help build trust on a website that result in increased engagement and sales. We should include as many of these as we can on our website.
Our website is working for us 24/7 without us needing to ‘put ourselves out there’ personally or needing to drum up sales in person.
Module 4 – Your Most Valuable Asset, Your Client List
A client list is fundamental to every business. Make it a priority.
We engage with our client list via email primarily. As introverts we can take our time and craft exactly what we want to say without the pressure of needing to do it on demand in person.
Module 5 – What Is A Lead Magnet?
A lead magnet is one of the most valuable pieces of marketing collateral you’ll ever create.
Most of us introverts are great listeners. We can use this ability to really zero in on what our customer’s issues are and create something super compelling they’ll want to get their hands on.
Module 6 – Create Your Warm-Up Email Sequence
Build trust with people who give you their email in exchange for your lead magnet with a 4 day automated email warm-up sequence.
We can take our time to craft our warm-up sequence emails. These emails replicate the kind of initial conversation we’d have with someone in person who has expressed interest in our product or service.
Step By Step – Email Automation
How I set up my email automation, step by step.
Step by Step – Set Up Your WordPress Website
How I set up a WordPress website, step by step.